PRIVACY POLICY

Build Life Your Way | buildlifeyourway.com

Last updated: May 2026

1. WHO WE ARE

Build Life Your Way is an independently operated online business ("we", "us", "our"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit buildlifeyourway.com or interact with our products and services.

We are committed to handling your personal information responsibly and in accordance with applicable privacy laws. As we serve a worldwide audience, we endeavour to meet broadly accepted international privacy standards.

2. INFORMATION WE COLLECT

We may collect the following personal information from you, including but not limited to:

• Name

• Email address

• Phone number

• Physical / mailing address

• Payment details (debit or credit card) — processed securely by Stripe; we do not store your card details

• IP address, browser type, device information, and pages visited — collected automatically when you use our website

3. HOW WE USE YOUR INFORMATION

We use your personal information to:

• Deliver our products and services – process your purchase and provide access to any digital products you have bought.

• Marketing and promotional communications – send you relevant offers, updates, and information about our products and affiliated programmes. You may opt out at any time via the unsubscribe link in any email.

• Respond to enquiries – answer questions or support requests you send us.

• Administration – manage your account, process transactions, and maintain records.

• Legal compliance – meet our obligations under applicable laws.

We will not sell or rent your personal information to third parties for their own marketing purposes.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA) or UK, we are required to identify the legal basis on which we process your personal information. We rely on the following:

• Contract – processing is necessary to fulfil your purchase and deliver the product or service you have bought.

• Legitimate interests – processing is necessary for our legitimate business interests, such as sending marketing communications to existing customers, improving our website, and preventing fraud. We ensure these interests are not overridden by your rights.

• Consent – where you have opted in to receive marketing communications from us. You may withdraw consent at any time via the unsubscribe link in any email.

• Legal obligation – processing is necessary to comply with our legal obligations, such as retaining financial records.

5. AFFILIATE LINKS & EXTERNAL WEBSITES

Our website may contain links to third-party websites and affiliate programmes. When you visit a third-party website via a link on our site, that website's own privacy policy governs how your information is handled. We are not responsible for the privacy practices of any external websites we link to.

6. COOKIES

Our website uses cookies to recognise returning visitors, track usage, and improve your experience. Cookies may also be used in connection with affiliate tracking to record referrals. By continuing to use our website, you consent to our use of cookies. You may disable cookies through your browser settings, though this may affect some functionality.

7. THIRD-PARTY SERVICE PROVIDERS

We share your information only with trusted third-party providers who help us operate our business. These providers are authorised to use your data only as necessary to provide services to us. Our current providers include, but are not limited to:

• Stripe – Payment processing | stripe.com/privacy

• GoHighLevel – Website, CRM & email marketing | gohighlevel.com/privacy-policy

• GoDaddy – Domain registration & website hosting | godaddy.com/legal/agreements/privacy-policy

• StephyChen – Digital product delivery platform | stephychen.com/privacy-policy

We may engage additional third-party providers from time to time to support our business operations. Where this occurs, we will take reasonable steps to ensure they handle your personal information in a manner consistent with this Privacy Policy.

Please note that once you are redirected to a third-party platform to access your purchased product, that platform's own privacy policy will apply to any information collected there.

8. INTERNATIONAL TRANSFERS

Our third-party service providers — including Stripe, GoHighLevel, and GoDaddy — operate servers located in the United States and Canada. As a result, your personal information may be transferred to and processed in countries outside your country of residence, including outside the European Economic Area (EEA) and the UK.

Where personal information from the EEA, UK, or Switzerland is transferred to countries without an equivalent level of data protection, we rely on the European Commission's Standard Contractual Clauses (SCCs) as the lawful transfer mechanism. Stripe, GoHighLevel, and GoDaddy each maintain SCCs or equivalent safeguards for international data transfers.

We take reasonable steps to ensure that any overseas recipients of your personal information are required to protect it in a manner consistent with applicable privacy laws.

9. DATA RETENTION

We retain your personal information for as long as necessary to provide our services, meet legal obligations, and resolve disputes. Purchase and financial records are generally retained for seven years for accounting and tax purposes. If you subscribed to receive marketing emails and later unsubscribe, we will retain your email address on a suppression list to ensure we do not contact you again.

10. YOUR RIGHTS

Depending on the privacy laws of your country, you may have the right to:

• Access – request a copy of the personal information we hold about you.

• Correction – ask us to correct inaccurate or incomplete information.

• Deletion – ask us to delete your personal information, subject to our legal obligations.

• Objection / Restriction – object to or restrict certain types of processing (EEA/UK users).

• Portability – request your data in a machine-readable format (EEA/UK users).

• Withdraw consent – opt out of marketing communications at any time via the unsubscribe link in any email, or by contacting us directly.

We recognise that privacy rights vary by country and we will make reasonable efforts to honour requests from all users in line with applicable local laws. To exercise any of these rights, please email us and we will respond as soon as reasonably practicable.

11. SECURITY

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. Payment information is always transmitted via Stripe's secure, encrypted systems. However, no method of internet transmission is completely secure and we cannot guarantee absolute security.

12. CHILDREN

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. GLOBAL PRIVACY COMPLIANCE

We are committed to respecting the privacy rights of all our customers regardless of where they are located. Our privacy practices are guided by internationally recognised privacy frameworks and laws, including but not limited to:

• Australian Privacy Act 1988 — applicable to users in Australia.

• California Consumer Privacy Act (CCPA) — applicable to users in California, USA.

• EU General Data Protection Regulation (GDPR) — applicable to users in the European Economic Area and the UK.

• New Zealand Privacy Act 2020 — applicable to users in New Zealand.

We recognise that privacy laws differ across countries and we are committed to complying with applicable privacy legislation in every jurisdiction we serve. Where the laws of your country provide you with privacy rights beyond those listed above, we will make reasonable efforts to honour those rights upon request.

15. CONTACT US

If you have any questions or concerns about this Privacy Policy, please contact us:

Email: [email protected]

Website: buildlifeyourway.com